How Wispra turned intent signals into 60% of its weekly demos
60%
of weekly demos sourced from Gojiberry
~50%
of revenue influenced by signal-based outreach
3+
enterprise accounts won (Decathlon, Allianz, AXA)
Overview
Wispra helps companies structure their data to become authoritative sources for AI search engines. In just 6 months, Wispra reached ~250 clients, targeting companies with strong local presence (insurance, real estate, hospitality).
But scaling pipeline in a new category — AI search / GEO — required more than traditional outbound.
The challenge
Before Gojiberry, Wispra relied on cold calls from scraped data, cold email from Sales Navigator lists, and limited outreach that was too time-consuming.
The core issue: they were targeting ICP, not intent. At the same time, they wanted to move upmarket toward multi-location networks, where timing and relevance matter more than volume.
What changed
Wispra made one key change: stop targeting profiles, start targeting conversations. Instead of asking "Who fits our ICP?" they started asking "Who is already talking about our category?"
This changed everything. Wispra built a signal-driven outbound engine powered by Gojiberry, tracking people engaging with AI / GEO content, likes and comments on influencer posts, discussions around ChatGPT and Search AI, and prospects interacting with competitors.
These signals identify buyers already in motion.
How they run it
The system is simple, repeatable, and scalable: find prospects already talking about AI search, capture them via Gojiberry signals, launch multi-touch outreach across socials and calls, and book demos.
"We're not reaching out randomly anymore. We're entering conversations that already exist."
Louis, Wispra
Results
Gojiberry quickly became the core driver of Wispra's pipeline: ~30 demos per week, with ~60% directly sourced from Gojiberry, and ~50% of revenue influenced by signal-based outreach.
Even in a multi-touch sales cycle, signal-based outreach consistently drives a large share of closed deals.
The approach helped Wispra land major accounts like Decathlon, Allianz, and AXA — not through mass outreach, but by entering conversations at the right moment.
Why it works
The difference isn't the channel — it's the timing. Signal-based outbound lets Wispra reach prospects at peak interest, increase demo conversion rates, and focus on high-quality opportunities.
Wispra points to precise signal targeting, the ability to capture engaged audiences across likes, comments, and discussions, prioritization of agent-sourced leads, and Insights that continuously refine targeting.
As Louis puts it: "The more we refine signals, the better the quality gets."
What's next
Wispra is now doubling down on refining signal quality via Insights, scaling agents, and increasing demo volume while maintaining quality.
The takeaway: the best outbound doesn't come from better messaging — it comes from better timing. By focusing on people already in-market, Wispra turned outbound into a high-intent acquisition channel.
Your next 10 customers are already out there.
Let your agent find them.
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