I used this pitch deck to bootstrap my SaaS to $500K in annual recurring revenue in 9 months.

How we Scaled our SaaS to $50K MRR in 6 Months with Cold Outreach And Why It Led us to Build gojiberry.ai
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Hey folks 👋

If you're building a SaaS and struggling to grow, this one's for you.

I want to show you exactly how I went from $0 to $50K MRR in just a few months — without paid ads, without viral growth hacks, and without praying for a Product Hunt launch to take off.

This isn’t theory. It’s what I actually did to grow Coco, a WhatsApp marketing platform built for e-commerce brands.

We scaled fast. We closed deals manually. We hustled every day. And after hitting steady MRR and proving strong product-market fit, we ended up selling Coco.

But here’s the twist — what came next completely changed the game for me.

Because Coco wasn’t perfect. There was one specific pain I kept running into as a founder: the post-demo mess.

– Keeping track of who said what
– Writing follow-up emails from scratch
– Forgetting key objections
– Spending hours every week updating the CRM

It slowed me down. It annoyed me. And it made me realize there had to be a better way.

That’s when I started building gojiberry.ai — an AI meeting assistant designed to turn every sales call into a deal.

But first, let me walk you through how I scaled Coco, the exact cold outreach system I used, and why everything I do now with gojiberry was born from that experience.

What Coco Did — And Why Cold Outreach Was a No-Brainer

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Coco helped e-commerce brands automate their WhatsApp marketing.
Think abandoned cart messages, promotional broadcasts, VIP alerts — all through WhatsApp, with crazy high open rates and instant ROI.

Our model was usage-based. The more messages our customers sent, the more revenue we made.

That meant one thing: we needed volume. Fast.
And cold outreach was the most scalable path.

We tried SEO, influencer collabs, even some paid ads — but none of them performed like direct outreach did.

That’s where it all started.

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The Stack I Used to Go From 0 ➝ $50K MRR

Here are the three outreach channels I used every single day to bring in demos, close deals, and grow Coco to $50K+ MRR before exiting.

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LinkedIn Outreach (around $150/month)

– I used LinkedIn Sales Navigator to find e-commerce decision-makers — mostly founders, CMOs, and ops managers
– I narrowed by platform (like Shopify) and region (we started with Brazil)
– I used Waalaxy to automate profile visits, connection requests, and short DM sequences
– Messaging was simple: start with a connection, then lead with value and curiosity
– Average reply rate: around 23%, and plenty of those turned into booked calls

Cold Email (around $150/month)

– Lead scraping started with Apollo, sometimes combined with MyLeadFox
– Email enrichment was done using Apollo or Clay
– Sequences ran through Instantly, with 3 to 5 steps spaced over a few days
– We kept emails short and punchy, with personalized intros and clear ROI references
– We were sending about 1,700 emails per day — and that channel alone drove a huge part of our growth

Twitter DMs (around $80/month)

– We used DriPy to scrape followers of niche ecom accounts
– I DM’d founders and marketers with one-line openers like “Hey, have you ever used WhatsApp marketing for your store?”
– It was low friction, low pressure — just opening conversations
– It didn’t scale as much as email or LinkedIn, but still brought in leads consistently
– Especially when paired with relevant tweets or helpful content

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My Outreach Funnel (That You Can Copy Today)

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Every outreach message had one goal: book a demo.

Here’s the funnel that worked:

– Prospect
– Message
– Demo
– Value
– Close
– Activate
– Expand

Demos converted like crazy. But managing that volume manually? It was a mess.

– I was updating CRM notes manually
– Writing follow-up emails from scratch
– Forgetting what someone said last week

Every hour I spent on that was an hour not selling.

That’s when I realized something huge — if I had had a tool like gojiberry.ai back then, I would’ve grown twice as fast.

– gojiberry listens to every sales call
– It generates a structured summary instantly
– It syncs to your CRM
– It drafts your follow-up
– It highlights key objections and questions automatically

It’s like having a second brain for your pipeline.
And it’s exactly what I wish I had while growing Coco.

That need — that friction — is what sparked the idea behind gojiberry.
It wasn’t just a feature request. It was a daily pain point I experienced as a founder doing cold outreach.

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Monthly Cost Breakdown

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– LinkedIn tools: around $150
– Cold email stack: around $150
– Twitter DMs: around $80
– Total monthly cost: around $380
– MRR before acquisition: over $50,000 — and still growing when we sold

We didn’t raise. We didn’t go viral. We didn’t rely on product-led growth.
We prospected. We showed up daily. We optimized our message. And we closed.

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The Secret Weapon That Made It All Convert Better

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Cold outreach works — but not if your pitch is weak.

After testing dozens of variations, we created a short pitch deck that made a huge difference.

– We sent it right after a prospect replied or before the demo
– It gave clarity, proof, and structure to our offer
– And it converted

If you want to use it, it’s available here.
You can copy it, adapt it, and send it to your leads starting today.
It’s clean, simple, and built to close.

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Final Thoughts

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I’m not a cold outreach expert. I didn’t follow a magic framework.
I just showed up, talked to people, listened to feedback, and improved every week.

That’s how we scaled Coco.
And that’s also what gave birth to gojiberry.ai — the tool I wish I had from day one.

If you're running demos, chasing deals, juggling follow-ups and struggling to stay on top of it all — gojiberry is the system I built to solve that exact chaos.

Because scaling to $50K MRR is hard enough.
You shouldn’t also have to remember every single thing said in every call.
You shouldn’t spend half your week writing recaps and updating CRMs.
You should just sell. And close. And grow.

Now you can.

Let’s go 🚀

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